When you run a split test, how do you know that the ad that looks better will actually be the ad that continues to run better?

Say you run the ad for an hour.  Each ad gets displayed 10 times.  But one gets 1 click and the other gets 2 clicks.  Does the one that got 2 clicks consistently outperform the ad that only got one click?

Now you can know.  The Split Test Evaluator will allow you to plug in the numbers for two different ads (or any two items that have a number of opportunites and a number of measurable results) and tell you what the statistical changes are that one will continue to do better.

You can use this for anything:

• Google Ads Click Thru Rate
• Google Ads Conversion Rate
• Ad copy conversion rates

Anything you can measure.  Give it a try.